Mission. Vision. Values.

Bushfire Readiness Kits, Mission Vision and Values, bushfire emergency kit, survival, fire ready kit, prepared, affordable, quality, safety, evacuation


Our mission is to provide affordable, quality, bushfire readiness kits to all Australians living in Bushfire Prone Areas, reducing human and animal trauma and increasing survival capability, during and after a bushfire event.


Our vision is to improve the chance of survival and escape during a bushfire event and provide bushfire kits and safety equipment that support families and their pets, in the hours and days that follow.


  • Integrity & Ethics –We do the right thing: honest, truthful and fair.
  • Respect –we respect all our employees, customers and suppliers, respecting individual human rights, privacy and the elimination of all forms of discrimination, as well as ensuring a safe and healthy workplace.
  • Excellent Communication –we respond to and communicate, expeditiously, clearly and in a friendly manner to all our stakeholders 
  • Drive –we have a thirst to constantly improve, creating a space for employees to explore their creativity and skills and celebrate success.
  • Innovation –constantly seeking better ways to do things, improving; efficiency, quality, service, products and value.
  • Eco-friendly –we love the planet here at BRK and we show this by; using recycled products, minimising packaging, especially single use plastics, reducing powerconsumption, always seeking products that are renewable, low toxicity and local sourced.
  • Friendly & Fun –we’re in a serious business, with serious consequences, but that doesn't mean we cant be friendly and have some fun along the way.
  • Charitable –helping our community and those in need.